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A third of all the media we consume is just audio. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. The newest mass-reach media just happened, and it is called podcasting. Is that present for you? I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Exorcising some demons in Rons man cave. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. The culture is not preserved; the nimbleness is not preserved. Do you convert people to Apple Podcast or to Spotify? So if you could just bring back the old format that would be great. How do you make sure they get attention? He also co-owns a company with us called The Black Effect, that he 51 percent owns. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture Its redemption codes and URL codes. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. How do you account for that? Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. It didnt go well for him either. Thats the only difference so far. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Im going to get in trouble too, just like you are. The Ron Burgundy Podcast - Podcasts-Online.org There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Ill give you an example of a show. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . That is technically a long tail show. I love you very much. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Its also how we got here. We tell stories through human conversation, more than anything else. We try to organize them into slates that have EPs and producers on top of them. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. It made it the medium that the internet promised creators it would give them but hadnt yet. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. This is very unique. So we launched a company together. You came to it through an acquisition. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. There has never been a moment in the company that we were sidelined or deprioritized. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. With podcasts, youre talking about promo codes at the ends of the ads, right? Eighty million Americans a week listen to podcasts. You brought up your numbers, so I have to ask you about them. So now its digitally infused, data-infused listening that they can target digitally. Its why we widely distribute. I feel like I already know how it went. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Its never been any different from day one, and it has made all the difference. See omnystudio.com/listener for privacy information. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. The short answer is, no, were growing. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. It was the only time Ive ever gotten a call from somebody. You became the CEO of a formal division thats responsible for podcasts. I think its the single thing I am most proud of at the iHeart Podcast Network. Its the suspense for the org chart question. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics I look at the companies that have the targeting capabilities. Hes fantastic. Yeah, we do too. Its really that simple. The Ron Burgundy Podcast - Apple Podcasts - Apple The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. Is it just Bob Pittman being like, Chaos reigns. The BD team is livid. Don't act like you're not impressed. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Its back to the org chart a little bit with this. This is a must-buy bucket of marketing. This is a split, right? See omnystudio.com/listener for privacy information. Will Ferrell Takes 'Ron Burgundy Podcast' Live; His Network Is Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Thats actually a podcast we make together thats actually awesome. Last year when we were all in this room, we could not stop talking about Spotify. That was my next question there. I dont depend on it. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Podcasting is a mass-reach medium. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. The Ron Burgundy Podcast Is Launching on iHeartRadio! 2023 Vox Media, LLC. We realized that maybe our greatest asset was the people who worked there. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. In some part, because of what Apples moves are, but its getting harder. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Carolina Barlow: Co-Host, Writer, and Producer. So of course I asked Conal about that and lots more. Menu. This is the only room where you can say that and people perk up. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. The Ron Burgundy Podcast | iHeart Thats what it sounds like. Yeah, youre right. Are you open to video? In the podcast, she . Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Some of this is obvious. Its finally arrived. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Ron is joined by his ex-girlfriend Doris Kearns Goodwin. I also think theres a new thrust in influencer marketing. Radio is a more ruthless industry than podcasts. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Those companies are also struggling. See omnystudio.com/listener for privacy information. We give a ton of in-show podcast promotion as well. Sometimes these restructures are a little bit fake. God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. We had three or four people who were our formal official sales team at Stuff Media. Thats really cool, but its not mutually exclusive. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. We tend to think we have to do things sequentially. Its an audio medium. NFL, iHeartMedia teaming up to launch podcast network iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Hello, my friend. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I hate to answer it so vaguely. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Promote. The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Film series [ edit] Yeah. No, not really. Hes going to start this journey now of trying to get into college. You brought up SEO. Associate Producers: Anna Hossnieh and Sophie Lichterman. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. The medium. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. The way to do that was to create two segments in our company. You have a distribution model that is free. Thats not really how it works. A very special episode discussing the difficulties of bullying with a 10 year old girl. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Five Stars. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. It is possible to that extent, but its hard to convert to a new platform. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. I end on this team because its very important, we have our business affairs team. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Its always collaborative with their approval. It often is. We have a whole newsletter for podcasters. Yeah. Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. One is really good companion content to a lot of the shows theyre making for Netflix. By the way, if you love digital audio, and we all do. I think every CEO has but one tool, and its shuffling the org chart to solve problems. And the other is really edgy, innovative audio drama. Theyre just trying to grow their audience while youre selling the ads. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) The creator and the ad-serving publisher, in our case, are in total control. Youre doing ad injection into the feed? The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. God DAMN that Ron Burgundy podcast sounds awful. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. The second thing we do is spend a lot of time focusing on every show that we have on our network. They want to do a really good job. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. I dont have it candidly on a P&L anywhere. Like I told you, we all have the same problems. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Its not mutually exclusive, first of all. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. And that will lead to conversion for something else for you? Find ratings and reviews for the newest movie and TV shows. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Are they yours if theyre subscribed in Spotify? The counterexample there is obviously Joe Rogan at Spotify. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. He also co-owns a company with us. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. By the way, 75 percent of that third is broadcast radio. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! I want to come to exclusives and to consolidation. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Washington state rescue mission sues over hiring restrictions, says The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes Hi, Ron Burgundy fans! We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Global Player | The Ron Burgundy Podcast - Podcast That's it. Yes, its about my competitors, I get it. Facebooks interest has grown and waned and grown a bit on podcasts. So he had a similar trajectory, and hes a wonderful guy. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Do you worry that you dont have the same control? The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. You are describing a mature company. Theres this adage for anybody that has worked in video. You launched a lot of new stuff. The other is the digital audio group. Both are completely okay and actually really perform well. Theres no ulterior motive or different goal. I dont think this is wishful thinking. Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. The fifth season brings canned laughter and an audience . Ron listens to an Opera Singer, to see what all the hype'sabout. You should subscribe to it. You have an ad load that is light. Im like, They dont need to be if they dont want to be. iHeart recently restructured and you became the CEO of a formal division.